Wednesday, February 27, 2008

Perfume Advertising In the 1970s


For those of you who thought the Love's Baby Soft 1976 ad was creepy, here's another sleazy '70s ad--this synthetic musk scent sold millions, and basically, it sold the idea of sexual attraction in a time when women were just starting to come out as sexual beings themselves. As you can see in the ad, there's no telling what you could attract with a scent like this! Now, here's a worthy female ambition, much more so than fighting to be heard or treated with respect and not like an object, or actually getting paid more than 77 cents out of every man's dollar. I am of course being sarcastic but would you love me any other way?

(Image: Jovan Musk Oil 1977 ad, Advertising Education Foundation)