Tuesday, January 27, 2009

Emporio Armani She (Elle)



Emporio Armani She (Elle) was launched in 1998. This is a nice blend of aqueous-modern elements and a classic Aldehydic Floral as well as Oriental-woody elements. I smell at first a fresh, sporty and spicy (I smell black pepper) accord but it's juxtaposed by a smooth, powdery warm woody-vanillic-fruity-floral-musky-mossy heart and base. Because of the oakmoss, woods and citrus combination, it carries in its sillage a Chypre-like opulent characteristic. I can see why it's considered an Armani classic even though it's one of the relatively newer fragrances in their line. I think the sophisticated, soft-edged minimalist simplicity of it is very Armani in style. It's not overly sweet and has a slightly masculine aftershave-y overtone; I imagine a woman wearing a suit or tuxedo carrying it off. This is the kind of scent that would appeal to lovers of quiet musky skin scents, gourmand Orientals and powdery Aldehydics because it's all those things in one. The gold packaging was paired with an Asian (Malaysian to be exact) model for its ad campaign. While I'm not a fan of race-casting, I thought the use of an interracial couple for its marketing was refreshing. I don't own a bottle of this scent but the women's gold bottle supposedly was designed with an indentation to fit the men's dark gray bottle blessed with a protrusion. OK, so subtle, it's not, but it's a step above FCUK, no?


Emporio Armani She (Elle)

Perfume Genie lists these notes:
Top Notes: cardamom, mandarin, heliotrope
Middle Notes: vanilla, sandalwood, oakmoss
Base Notes: vanilla, cedar, musk

Zeina's Perfume World has another set of notes:
Top notes: Angelica, cardamom, mandarin, bergamot
Heart notes: Heliotrope, jasmine
Base notes: Vanilla, musk, cedar