Thursday, May 07, 2009

Revlon Jean Naté

In the October 1987 market crash, Jean Naté was bought by Revlon from a New York-based company called Charles of the Ritz. The fragrance was created by coiffeur Charles Jundt who took over the Manhattan beauty salon of the New York City Ritz (later the Ritz-Carlton) hotel. Born in 1935, Jean Nate itself is a fragrance launched during the Great Depression, but due to its pleasant, thoroughly likable scent, it remains highly successful to this day. When I was a kid, I couldn't go to a friend's house without seeing a bottle of Revlon Jean Naté After Bath Splash in their bathroom. Even now, there are few American bathroom cabinets that didn't have one of these drugstore treasures nestled somewhere. I figured it was a lemony scent based on the yellow color of the perfume and the description of it being cool and refreshing, but it's actually quite recent that I actually made the plunge and got myself some Jean Naté to splash on, to see what the fuss was about...

Continue reading this article, part of the on-going New York's Great Recession project at The Examiner: NY Fragrance Examiner: Drugstore Beauties: Revlon Jean Nate - Splash on the Ritz!