Monday, August 10, 2009
Perfume Flanker 101 - Trends and Buzzwords
Calvin Klein Eternity Moment, Britney Spears Curious In Control, Dior Addict Shine, Curve Chill, Curve Connect, Cat Deluxe with Kisses, Vol de Nuit Evasion. If these perfume names sound discombobulated to you, you're not alone. Flankers (spin offs) have been around for many years, even in the drugstore market with scent series like Revlon Charlie Gold, Silver, Sunshine, Pink, Red, White and Blue (FYI - the original 1973 Green Floral Chypre is now referred to as Charlie Blue). Hundreds of flankers are launched every season...
More at The Examiner as part of an ongoing project, Info 101: Perfume Flanker 101 - Trends and Buzzwords by NY Fragrance Examiner Sali Oguri