Sunday, October 04, 2009

Juicy Couture

Please visit the link to see today's featured review: Featured Review: Juicy Couture

From Hollywood to Long Island, Juicy Couture and its valley girl casual ambience is my idea of an All-American brand, with emphasis on the sunny So Cal style. Juicy Couture (2006) perfume smells like I would expect a perfume from them to smell: like strawberries and tuberose, but it's a bit more complex than that. The listed notes are: watermelon, mandarin, pink passionfruit, marigold, green apple, water hyacinth, crushed leaves, tuberose absolute, wild rose, princess lily, caramel crème brulée, vanilla, precious woods and patchouli. When I first sampled it, I thought it smelled overwhelmingly chalky along the lines of Hypnose or Chanel Chance, but upon second try, it's more of an aqueous floral to me, closer to the feeling and quality of Hugo Boss, Liz Claiborne or Chloé, but a touch richer with sweeter base notes. The sillage is pleasant, a bit fresh-sporty and transparent but just candy-sweet enough, reminding me of orange blossom, but with a beachy, breezy attitude. On the whole, it's a very, very good, young and sexy mall scent, and I can see why it's extraordinarily popular. The sex appeal of Juicy Couture is up there in my mind with the Giorgio Beverly Hills brand and also of Gale and Fred Hayman fragrances; it's bound to be another new cult classic along the lines of Giorgio Beverly Hills of the '80s but with a lighter feel. It's on the synthetic side, but if it were more gourmand-sweet, it could almost be Vera Wang Princess. Please stay tuned for my review of Juicy Couture Couture Couture (2009), coming soon. (Added on 10/5/09: link to Juicy Couture Couture Couture)