Thursday, July 09, 2015

Calvin Klein ads




From fashionphantasmagoria: "...Unlike other male targeted advertising in contemporary society, Calvin Klein’s aesthetic focuses on complimenting the beauty of the human physic rather than exploiting it in an eroticised manner. On the other hand, Tom Ford’s advertisement for men’s cologne objectifies the female body in a highly sexualised approach in order to target men. While both Klein and Ford use heterosexual stereotypical traits to gain attention from men, their brand identity differs entirely according to their associations through advertising." Read the article: Keep It Simple Stupid by Torinnez, Sept. 22, 2014