Tuesday, February 02, 2016

Area Satirical Publication The Onion Sold To Univision (Seriously)

"Univision will acquire a 40 percent, controlling stake in The Onion, which includes the site, its influential sister popular-culture outfit The A.V. Club, the social media satire site Clickhole, and various book and video projects. Univision also will have the right to buy the humor company outright.

"The move comes at a time of transition and change for both organizations.

"Univision's dominance in Spanish language television has been based on a loyal but aging population. Latinos born in this country — a quickly growing segment of the population — are much more likely to consume media in English. Univision launched the English-language Fusion network in concert with Disney's ABC network to reach English-speaking Latinos, a venture that soon pivoted to reach millennials more generally." Read the article: Area Satirical Publication The Onion Sold To Univision (Seriously) by David Folkenflip, January 21, 2016 NPR