Thursday, June 23, 2016

Cognitive Dissonance Theory




You know that thing where something dull is advertised as shiny, and your mind lies to you to deal with the irrationality? It can be used to sell us all kinds of things and ideas. Cognitive Dissonance by Richard Hall, Psychology World

The Theory

"Almost half a century ago social psychologist Leon Festinger developed the cognitive dissonance theory (Festinger, 1957). The theory has obviously stood the test of time in that it is mentioned in most general and social psychology textbooks today. The theory is somewhat counterintuitive and, in fact, fits into a category of counterintuitive social psychology theories sometimes referred to as action-opinion theories. The fundamental characteristic of action opinion theories is that they propose that actions can influence subsequent beliefs and attitudes. This is counterintuitive in that it would seem logical that our actions are the result of our beliefs/attitudes, not the cause of them. However, on further examination these types of theories have great intuitive appeal in that the theories, particularly cognitive dissonance, address the pervasive human tendency to rationalize."

Related links:

"Using functional magnetic resonance imaging (fMRI), Van Veen and colleagues investigated the neural basis of cognitive dissonance in a modified version of the classic induced compliance paradigm. While in the scanner, participants "argued" that the uncomfortable MRI environment was nevertheless a pleasant experience." Cognitive Dissonance on Wikipedia

"False consciousness is theoretically linked with the concepts of the dominant ideology and cultural hegemony, and to a lesser extent with cognitive dissonance." False Consciousness on Wikipedia

"When it comes to resolving cognitive dissonance, only the most intellectually honest succeed." Cognitive Dissonance in Science and Medicine – An Anecdote About How to Detect Pseudoscience, and Why Smart People Fall For It January 4, 2016 by SAMSUPOWIT