Thursday, June 01, 2017

Bath & Body Works Magic in the Air



Happy Pride Month! ๐Ÿณ️‍๐ŸŒˆ The Bath & Body Works fragrance I'm about to show you is not quite related to LGBTQ (I), but it's all about rainbows, glitter and unicorns. The bottle for the fragrance mist has a festive design for the 2016 winter holiday launch, adorned with glittering holographic decals and gold and silver tones. The fragrance was touted in the ad as something the company has never offered before, so you knew you were getting a real unicorn of a scent.


And it is a special scent, as well as a popular one being 1 of 5 fragrances nominated for The Fragrance Foundation Awards 2017 for Consumer Choice. The notes on the Bath & Body Works web site are: Almond flower, white iris & whipped vanilla. My first reaction was that it smelled like Cacharel Noa. Going into soapy-powdery musk territory, I thought, "Oh, it's Rain." Then the sweeter notes emerged, and then it brought to mind almond scents: Editions de Parfums Frรฉdรฉric Malle L'Eau d'Hiver, Penhaligon's Artemisia, almond-scented milled soap. The scent begins a bit sharp, with sort of an abrasive, chemical musk tone topped with lily. What I get in the end is a faint vanilla with a bit of almond lotion, and cool, white lilies floating in the air like iridescent lotus blossoms. This is a pretty scent but in a quiet, unassuming way. Even Kate Middleton would approve, as her white floral wedding perfume wasn't so different than this.


I've seen on other sites additional notes like coconut, but I smell nothing tropical. With white iris in the blend, the composition is more of a powdery Floral musk, something like Victoria's Secret Heavenly but not as powdery and heavy. I think Bath & Body Works could've listed musk first, but that would turn off a consumer like me, and the musk note has improved over the years to not be as, uh, musky... or powdery, or anything that doesn't make you feel refreshed after you apply it. This scent is understated, evanescent and teasingly gourmand with sugar and spice. Magic in the Air deserves attention and a chance to come home and be the well-behaved musk you never knew you needed or even existed.